• IF Design Social Impact Prize

    IF Design Social Impact Prize

    About IF Design Foundation Recently  we received the news that Proof Eyewear is a winner in the IF Design Social Impact Prize 2021, IF World Design Guide is a foundation that aim to promote design and its social significance, free from commercial pressures and restrictions. The mission is to support scientific research and education, culture, social engagement, environmental awareness and sustainability. Th IF Design Foundation wil provide financial support for selected design projects as wel as initiating its own projects free from commercial pressures and restrictions. IF Design Foundation will initiate and organize in-house projects, conferences and much more. In...

  • Each Frame now plants five trees

    Each Frame now plants five trees

    (text: Dixie Thompson) Proof Gives Back Here's a little update... In an effort to be adaptive in the ways that Proof gives back, we have decided that while we wait for international travel to be safe again, we partner with Eden Reforestation to plant five trees for every frame sold. Information on Eden Reforestation Projects: Eden takes a holistic approach to reforestation and ecological restoration. They partner with villages committed to restoring their forest, and then hire and train locals to plant new trees. The reforestation provides the villagers with consistent income that helps them provide for their families. The...

  • The Peru Project // March 2019

    The Peru Project // March 2019

    THE PERU PROJECT // MARCH 2019a look back. We firmly plant our roots in the belief that “Everyone has wings to fly, some just need a little help.” This principle fuels our annual Do Good Program; supporting people and places needing a little more help. Through our partnership with HELP International, Art of Visuals, and our Proof customers, we set out on our 8th Do Good project March 7 – 17th to Peru.   6.9 million Peruvians currently live in poverty, 44% of whom are in rural Peru. According to Peru’s National Statistics Institute (INEI), the country’s poverty rate rose in 2017...

  • Proof Frontier Project: Jaime Pryor Photography

    Proof Frontier Project: Jaime Pryor Photography

    Girl Trippin' & Grease Vibes Jaime Pryor Photography takes Proof along on a road trip with the girls getting gassed up in Atlanta. Enjoy, as Jaime captures the vibes... --------------------------------------- I knew for this shoot I wanted to do something I’ve never done before. Something unique and different from my usual Senior sessions and Lifestyle shoots. I created a mood board on Pinterest and sent it to some amazing girls! I was honestly stuck on picking a location that would live up to my expectation for this shoot. If you have visited Georgia, you know how beautiful it is and there are few...

  • Blue Light Technology // Why you need them.

    Blue Light Technology // Why you need them.

    Blue Light Lenses are Here!  What’s all the hype about? The hype has been real for the blue light lens technology- everyone is asking for it and everybody is wearing it. But why? We’ve been staring at screens for basically our entire lives (crazy right?) and nowadays are addicted to our phones. According to the American Optometric Association, digital eye strain has "a group of eye- and vision-related problems that result from prolonged computer, tablet, e-reader, and cell phone use." Issues range from blurry vision and dry eyes to headaches and neck pain. Within this process, we are exposed to blue light waves...